Bri Terry
Stationed in Detroit, MI
I am a writer with knacks for copywriting, storytelling, marketing, developing brand voice, quoting the Rocky movies when things get tough, and using words to create connection, conversation, and clicks.
Professional Experience
Content Writer
Out There Mothers
August 2023 - Now
• Author several online articles on running postpartum, running with kids, and jogging stroller savvy.
• Provide photography and cover graphics for posting.
• Seamlessly incorporate keywords to enhance SEO and get the internet to like my writing.
• Maintain an honest, conversational, and entertaining tone that's impossible for AI to counterfeit. ​
Freelance Copywriter
Coalmarch by WorkWave
May 2022 - June 2023
• Developed web copy for landing pages and blogs, honoring each clients’ brand voice.
• Transformed complex information into interesting and digestible content.
• Boosted SEO rankings without sacrificing natural, clear, and entertaining sentence flow.
• Quickly adapted to unique formatting guidelines across Coalmarch’s breadth of projects.
Copywriter
Sky Bird Travel & Tours
June 2018 - July 2021
• Crafted copy for all marketing materials, anticipating click paths and consumer awareness.
• Improved engagement by developing captivating blog content for company websites.
• Updated wildly outdated brand guidelines and company profiles.
• Wrote campaign materials for Emirates, United and Delta Airlines, and Dubai Tourism.
Feature and Event Writer
Women's LifeStyle Magazine
August 2014 - May 2018
• Authored articles with outstanding storytelling, fantastic grammar, and strong self-editing.
• Orchestrated entire event calendar for print edition and online.
• Accelerated publishing process by drafting pages on InDesign and meeting deadlines.
• Wore hats as assistant editor, proofreader, story enhancer, and web content coordinator.
Social Media Coordinator
Atwater Brewery in GR
October 2016 - November 2017
• Built a social media presence to distinguish the new brewery in a crowded market.
• Created all content and photography for print and digital media materials.
• Organized and managed Atwater’s online presence on Facebook, Instagram, and Twitter.
• Developed content in accordance with set timelines and relevant happenings in town.
Second Opinions
Carey Shook
SEO Manager
"Bri is one of the strongest SEO copywriters I've ever worked with. She's strong with grammar, explaining intricacies easily, and adding in keywords naturally...Bri is always on time, if not early, on her deadlines."
Terra Leach
Senior Content Coordinator
"Bri Terry is an excellent writer with the uncanny ability to take information and turn it into interesting yet easily digestible copy...Bri is responsible, communicative, and always willing to go the extra mile."
Stephen Carroll
Marketing Supervisor
"Bri brings a positive, friendly, and funny attitude to the department - often defusing tense situations with witty comments and humor. I feel that without Bri, our department would be less fun and less creative."
Lyft Driver
Five stars!
Education
The Polishing Center
Campaign and Portfolio Development Program
Summer 2015
The Polishing Center was a portfolio-strengthening program that challenged students to create campaigns and materials for real products/services. This included brand development, logo creation, ad design, market research, copywriting, art direction, and more.
Intern
Women's LifeStyle Magazine
July 2011 - April 2012
Interning at Women's LifeStyle helped me discover my skill as a writer and introduced me to the working environment of a successful magazine. I was given a wealth of tinkering responsibilities that I am grateful for including web banner design, event submission, web management, interviewing people, and writing my first article for publication.
Grand Valley State University
B.A. in Advertising
August 2008 - December 2011
Classes focused on communication, advertising fundamentals, campaign development, public relations, marketing ethics, and so much research. The curriculum familiarized students with creative briefs, effective ad design, consumer behavior, developing plan books, and more. I also learned how to speak French here.